
Fitness Coach & Performance Trainer for Athletes & Professionals
Austin, TX Based Training People Worldwide
Austin's Premier Strength & Conditioning Coach for BJJ & High Performing Professionals

Train BJJ. Get Stronger. Recover Faster
Strength - Performance - Resilience
Intelligent Training to Hit Your Goals
I'm Jason Inoue, I created Barbells & BJJ to provide high-performance coaching for busy professionals who want to train Brazilian Jiu Jitsu consistently without feeling broken, burned out or constantly behind.
This coaching is for you if:
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You train Brazilian Jiu Jitsu 2-5x per week
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You want to feel stronger, more durable and better conditioned
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You're short on time, but serious about performance
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You're tired of soreness, injuries and inconsistent progress
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You want a clear plan that actually fits your life
This is not for anyone looking for a generic workout plan.
The Problem
Most people think the answer to better BJJ performance is training.
More Rounds...More Lifting...More Conditioning.
For Busy Professionals, that actually leads to:
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Chronic soreness
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Stalled strength gains
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Constant fatigue
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Training inconsistency
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Feeling "off" despite doing everything right
The problem isn't effort.
The problem is poor structure, unmanged fatigue and zero recovery strategy.
This Is Performance Coaching, Not Just Training
I coach busy professionals who train Brazilian Jiu Jitsu to build strength, conditioning and recovery systems that support their training instead of competing with it.
Every program is built around:
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Your schedule
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Your BJJ training load
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Your recovery capacity
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Your goals
No Templates.
No Random Workouts.
No Guessing.
Just intelligent progression and real coaching.
How It Works
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Apply - Fill out the short application so I understand your training history, goals and constraints.
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Strategy Call - We map out the fastest path to your goals and determine if coaching if a fit.
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Coach + Execute - You receive a fully personalized performance plan with ongoing coaching, accountability and adjustments as you progress.
This approach has helped clients:
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Train more consistently without breaking down
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Improve strength and conditioning without overtraining
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Recover faster between sessions
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Feel confident in their training again
This isn't about chasing PR's...it's about long-term performance and durability.
I'm not a fitness influencer or another program seller.
I'm a coach who understands:
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Brazilian Jiu Jitsu
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Strength training for sport
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Recovery and fatigue management
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The realities of demanding careers
My job is to help you train hard without destroying your body.
If you're ready to stop guessing and start training with intent: APPLY FOR COACHING
I only work with a limited number of clients at a time to ensure quality coaching and real results.

Meet Your Coach
Jason Inoue
BJJ Black Belt • Strength Coach • Performance Specialist
I’ve spent over 20 years helping athletes, executives, and competitors train smarter and perform better.
Hi, I’m Jason Inoue, a personal trainer, performance coach and private martial arts instructor based in Austin, Texas,
I help athletes and busy professionals build the strongest, healthiest versions of themselves without burnout, injuries, or guesswork.
I combine combat sports experience, biomechanics, functional strength training, and science-backed conditioning to create programs that actually match your lifestyle and goals.
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Return-to-Training Specialist: guiding you back to safe and effective training after injuries and pain
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BJJ Black Belt with experience in MMA, Boxing, Muay Thai, Judo and Wrestling: building skills, resilience and confidence on and off the mats. (BJJ and Practical Self Defense)
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Modern Army Combatives Level 1 & 2 Certified: part of a small group of civilians who have completed this training with experience teaching combatives at both the Brigade and Unit levels.
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Personal Trainer and Performance Coach: creating programs that prioritize long term progress over short term risk
My journey started young, at 12 I built my first home gym, and by 1995, I was competing in powerlifting and Olympic weightlifting to gain a competitive edge on the football field. Over the years I found myself competing in football, baseball, basketball, rugby, wrestling, Crossfit, Powerlifting, Judo, Tae Kwon Do, Jiu Jitsu and MMA. That same fierce drive and love for growth still fuel my work today.
I hold a degree in Molecular & Cellular Biology from the University of Washington and an MBA in Financial Management, blending science and discipline to deliver real results. Over the past 20 years, I’ve coached entrepreneurs, executives, and athletes in everything from fat loss and muscle gain to mobility, mindset, business strategy and combat performance.
Whether you're looking to transform your body, sharpen your mind, or train in private Brazilian Jiu-Jitsu sessions, I’ll meet you where you are and guide you to the next level.
I've lived the journey firsthand, from 205 lbs and 29% body fat to 155 lbs and 12% body fat. I know what it takes to evolve, both physically and mentally. There are no gimmicks or magical pill, just a proven process tailored to your goals and individual needs.
How I can Help you Achieve Your Goals
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Return-to-Training Coaching
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Personalized guidance to come back from injuries and pain through safe, structured programming built around your unique needs
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Strength & Conditioning Programs
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Customized training to build power, endurance and resilience so you can stay healthy and keep progressing
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Online or In Person Coaching
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Accountability and expert guidance no mater where you live. Train with a plan and know you're doing it right
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Brazilian Jiu Jitsu and Self Defense
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Develop martial arts skills, improve body control and gain confidence in real world situations
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I have over 35 years of martial arts experience in multiples disciplines
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Modern Army Combatives Training
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One of a select number of civilians Certified at Level 1 & 2, I bring battle tested self defense and combatives training to both athletes and professionals
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If you're in North Austin, Round Rock, Pflugerville, Cedar Park, or the surrounding areas and looking for high-level fitness coaching or private Jiu-Jitsu training, let’s connect. This is about becoming your strongest, most resilient self and enjoying the process along the way.
Ready to train without setbacks?
You don't have to guess your way back into training. Let's build you a safe, effective path forward.
BARBELLS & BJJ
Methodology
How We Transform Your Strength, Performance & Confidence
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Strength First
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A strong athlete is a durable athlete.
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Build foundational strength that protects your joints and improves movement on and off the mats.
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Conditioning Built for Your Sport
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Stop doing random HIIT Workouts.
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Train your gas tank with the right mix of aerobic base training, power intervals and sport specific conditioning.
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Mobility for Longevity
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Reduce pain, improve movement quality and stay injury free with targeted flexibility and joint strengthening protocols.
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Performance Coaching & Accountability
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Weekly check-ins, progression tracking and a structured plan ensure you stay consistent, even with a busy schedule.
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Jiu jitsu strength and conditioning Austin

What Makes This Coaching Different

Most programs are generic.
This one is precision-built.
Austin BJJ personal trainer
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Built around your BJJ, Muay Thai or work schedule.
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Custom training phases (strength, conditioning, weight loss, muscle growth, recovery).
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Full mobility & injury prevention protocols.
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Nutrition guidance based on performance & body composition.
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Executive friendly time efficiency (45-60 min sessions).
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Designed by an expert who understands your specific demands.
This isn't "gym bro" training.
This is elite performance training tailored to real life.

Results & Transformations
REAL RESULTS
From Real Athletes & Professionals

Jason is very good at seeing what you need to adjust in order to meet your goals and helping you do that. His programming is challenging yet attainable.
He has been a part of helping me complete three MS150 bike rides, and I've seen improvement with each one.
Sarah B.
Excellent coaching ability backed by years of experience and knowledge.
Very proficient in programming in house or remote and being specific to the individual.
Sergio V.
Mr. Inoue has taught our Army Combatives Instructors different variations of techniques that will help them become better instructors and greatly improved the diversity of training available.
Mr. Inoue has displayed great character during his time with us, setting a fine example for others to imitate. Always punctual and proficient, his talents are a great force multiplier for any military unit.
John H., SSG USA
By far the best coach I've had the pleasure of learning from! Great positive attitude! He knows how to reach inside and bring out the best in yourself. Teaches proper technique without making you feel inadequate. He can push you to go past your previous PR without using an aggressive approach.
His motivating abilities are outstanding and he can easily mold himself to be who he needs to be to get the most out of any particular personality. I absolutely recommend Jason! That one perfect coach you've been looking for is right here!
Chris S.

Choose Your Coaching Experience
1 hr
150 US dollars

A Day in Your Program
Your training is built around your schedule.
Here's what a typical athlete week may include:
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2-3 Strength training sessions
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1 Conditioning Day
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Daily mobility (10 minutes)
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3-5 BJJ, Muay Thai or MMA sessions
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One recovery day
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Progress tracking every week
You don't need more hours...
You need the right plan.
Sponsors
Gear for jiu jitsu, grappling, mma and more
Optimized Supplements
Get 20% off - use code JTINOUE20

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CONTACT ME
12808 Council Bluff Dr, Austin, TX, 78727
509-710-7184

Trusted by athletes, executives, and business professionals to perform at their best.
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