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Fitness Coach & Performance Trainer for Athletes & Professionals
Austin, TX Based Training People Worldwide

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What Business Can Learn from Athletic Periodization to Enhance Performance Systems
Most businesses run as if they’re always in peak competition mode, leading to burnout, sloppy execution, and stalled growth. Athletic periodization offers a smarter model: structured cycles of building, execution, peak performance, and recovery. This article explores how founders and leaders can apply these principles to improve decision-making, leadership capacity, and sustainable business performance.

Jason Inoue
5 days ago3 min read


The BJJ Nervous System: Why Elite Jiu-Jitsu Athletes Stay Calm Under Pressure (And How You Can Train It)
Elite Brazilian Jiu-Jitsu athletes don’t separate themselves by strength or conditioning alone — they win by regulating their nervous system under pressure. This article breaks down how calm, efficient performance is trained inside high-stress BJJ environments and how you can apply these principles to improve performance, longevity, and recovery on and off the mats.

Jason Inoue
Jan 132 min read


Kettlebell Training for Sport & BJJ - What Works, What Doesn't and Why it Matters
Kettlebells are one of the highest-ROI tools for building athletic power, grip strength, and conditioning, especially for BJJ and sports performance. This guide breaks down the best exercises, what actually works, what to avoid, and how to train with intention so you get stronger, faster, and more resilient on the mats and in competition.

Jason Inoue
Dec 17, 20254 min read


The Ultimate Guide to Jiu-Jitsu Strength & Conditioning (Austin TX - 2025 Edition)
Austin’s Jiu-Jitsu scene is exploding, but most athletes are still training like it’s 2005. If you want more strength, better cardio, fewer injuries, and faster progress on the mats, this guide breaks down exactly how to train smarter in 2025.

Jason Inoue
Dec 4, 20254 min read


Omega-3s: The Essential Edge for Mind, Muscle, and Metabolism
Most people treat omega-3s like an optional supplement—but for high performers, they’re non-negotiable. These essential fats sharpen your mind, reduce inflammation, speed recovery, and even improve sleep quality. New research shows omega-3s may slow biological aging, support mood, and enhance metabolic health—making them a foundation for longevity and performance.

Jason Inoue
Oct 20, 20255 min read


The Daily Power Stack: Why Creatine Is Essential for Strength, Focus, and Longevity
Creatine isn’t just for lifters, it’s one of the most researched and proven supplements on the planet for both physical and mental performance. Daily use fuels your muscles, sharpens your focus, and supports long-term brain and cellular health. When paired with carbohydrates, taurine, and strategic caffeine use, creatine becomes the ultimate daily performance stack, powering strength, recovery, and cognition all at once.

Jason Inoue
Oct 8, 20255 min read


Stress as a Superpower: Reframing Pressure into Performance
Stress isn’t always the enemy, it can be your greatest advantage. The same way athletes use resistance to build strength, leaders and high performers can use pressure to sharpen focus, build resilience, and thrive in high-stakes situations. By combining physical training principles with mindset tools like breathwork, reframing, and nervous system resets, you can turn stress into fuel for growth rather than a force that holds you back.

Jason Inoue
Sep 8, 20254 min read


Unlocking Peak Performance: The Critical Role of Joint Health for Athletes and Active Lifestyles
Strong muscles with weak joints are a recipe for disaster. While most athletes focus on strength and endurance, joint health is just as crucial for performance and longevity. Shoulders, knees, and hips bear the brunt of physical activity, making them highly vulnerable to injury. By building stability, mobility, and resilience in these key areas, you can prevent setbacks, enhance performance, and stay active for life.

Jason Inoue
Aug 19, 20254 min read


The White Belt Advantage: Unlocking the Secret to Limitless Leadership Growth
In Brazilian Jiu-Jitsu, the white belt symbolizes humility, curiosity, and a relentless commitment to learning. In leadership, adopting that same beginner’s mindset can be the difference between staying relevant and becoming obsolete. Whether you’re running a business, leading a team, or steering your own career, the willingness to ask questions, seek mentorship, and explore new ideas keeps you adaptable, innovative, and ahead of the curve.

Jason Inoue
Aug 12, 20254 min read


What Jiu Jitsu Taught Me About Business, Failure and Winning
I’ve been choked unconscious on the mat—and I’m grateful for it. Jiu Jitsu has taught me more about business, failure, and winning than any course or podcast ever could. From embracing failure as feedback to staying calm under pressure and mastering strategy, the lessons on the mat mirror the realities of business. This article explores how Jiu Jitsu shaped my mindset for growth, leadership, and lasting success.

Jason Inoue
Jul 29, 20257 min read


Mastering Decisions Under Pressure: How BJJ Transforms Sales and Leadership Success
In high-stakes sales and leadership, clear decision-making is crucial. Brazilian Jiu-Jitsu (BJJ) trains more than the body, it sharpens the mind. BJJ builds resilience, emotional control, and strategic thinking, helping professionals stay calm and focused under pressure. Whether facing a tough negotiation or team challenge, BJJ principles can transform how you lead, decide, and succeed.

Jason Inoue
Jul 17, 20254 min read
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12808 Council Bluff Dr, Austin, TX, 78727
509-710-7184

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